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Blu Emme Yachts brand Evo Yachts is making its debut at the Dubai International Boat Show this year and announces the partnership with dealer Evo Yachts Dubai. At the Show, held this year from March 9 to 13, the brand will be exhibiting an exclusive Evo R4 unit with custom interiors commissioned by a Middle Eastern owner.
This will be the first time Blu Emme Yachts brand Evo Yachts has taken part in the Dubai International Boat Show, the biggest and most important event of its kind in the Middle East, thanks to the recent agreement with local dealer Evo Yachts Dubai. The new partnership confirms the brand’s growing reputation in the region and covers the distribution of the entire Evo range in Saudi Arabia, Oman and the United Arab Emirates.
In the water at the boat show, running from March 9 to 13 in Dubai Harbour, will be an Evo R4, the brand’s historic first model, with exterior styling and interior design by Valerio Rivellini. A fast 13-metre day cruiser with sleek, sculpted contours and two Volvo IPS 650 engines, Evo R4 has attracted huge interest since her launch, on account of the revolutionary “XTension” bulwarks that open out hydraulically in under 30 seconds to increase usable deck space by 40% and turn the cockpit into a 25-square-metre pieds dans l’eau terrace.
Taking a stand to the Dubai Boat Show is part of the brand’s diffusion strategy, based on new partnerships and the strengthening of long-standing commercial ties. Or as Blu Emme Yachts sales manager Maurizio Cozzani put it, “We want foreign owners to be able to buy and test drive our boats and receive the necessary assistance wherever they are. That is why we are approaching new partners and consolidating existing collaborations, such as the one with Probrava Group, our distributor in Spain and its islands and our partner for the upcoming Palma Boat Show”.
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