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Malaysia Airlines appoints Frog & Wolf PR to lead UK Public Relations

Malaysia Airlines, the flag carrier of Malaysia, has appointed London-based independent travel and lifestyle PR and marcomms agency Frog & Wolf PR to lead its public relations strategy and activities in the UK from 1 June 2024. 

Malaysia Airlines currently operates up to 270 flights per day, including its flagship twice-daily direct flights between London Heathrow and Kuala Lumpur. The guest experience is elevated by the airline’s signature Malaysian Hospitality, generous baggage allowance, free Wi-Fi, on-demand in-flight entertainment, and a wide range of meals inspired by iconic Malaysian flavours. Additionally, as a member of oneworld®, Malaysia Airlines offers superior connectivity to more than 900 destinations in over 150 territories, alongside access to over 650 airport lounges worldwide.

Dersenish Aresandiran, Chief Commercial Officer of Airlines from Malaysia Aviation Group, commented, “We are delighted to have Frog & Wolf PR onboard to further elevate our brand presence, especially in strengthening our flagship London to Kuala Lumpur route as a vital feeder to key markets across Europe, Asia and beyond.  We look forward to extending our reach and sharing our renowned Malaysian Hospitality to a broader audience, reinforcing our commitment to delivering exceptional end-to-end travel experiences.”

Flora Gandolfo, co-founder and director of Frog & Wolf PR noted, “We are thrilled to have been appointed as the UK PR agency for Malaysia Airlines. We are looking forward to utilising our extensive travel experience, particularly within the ASEAN region, to amplify communications around its highly connected network and exceptional service offering.”

Utmost comfort can be found in the airline’s Business Class and Business Suites where wide seats can be retracted into full-flat beds and come with work and dining surfaces, a vanity mirror, mood lighting, and an amenity bag by luxury British designer Aspinal of London. For those prizing privacy, the airline’s signature Business Suites come enclosed with a retractable door and elevated luxury.

For more information and reservations, visit or download the official Malaysia Airlines app. Sign up to become an Enrich member for free at and start earning Enrich Points today.

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