ABOUT US
We share the same passion.
From Cannes to the World. 20 Years of Yachting & Luxury Lifestyle!
Founded in Cannes, at the heart of the French Riviera, Boat Attitude International was created from a vision to celebrate yachting not only through extraordinary yachts, but through the lifestyle and inspiration that surround life at sea.
Driven by a genuine passion for the ocean, design, and refined living, the magazine explores the many dimensions of yachting. From remarkable yachts and inspiring destinations to gastronomy, travel, design and the art of living on board.
From the very beginning, Boat Attitude adopted a distinctive editorial approach. Rather than focusing solely on technical aspects, the magazine embraces the broader culture of yachting. The atmosphere, elegance, people and experiences that make life at sea unique.
Each edition brings together carefully curated stories showcasing exceptional yachts, visionary designers, beautiful destinations and the brands shaping the world of contemporary luxury.
Today, as the magazine celebrates its 20th anniversary in 2026, Boat Attitude International continues to grow with a strong international outlook and a global community of readers who share the same passion for yachting and luxury lifestyle.
From the French Riviera to the world, Boat Attitude connects the spirit of yachting with the lifestyle it inspires.
With passion,
Corinne Jouffe
Founder & Editor-in-Chief
Boat Attitude International